Transition Extreme

The brief was to drive awareness and footfall for the extreme sport charity within Aberdeen City Centre by highlighting the activity and diversity of the charity’s offerings.

The campaigns goal was to create a buzz and a fun-filled energy to get the public excited and engaged with TX. Advertise what TX have to offer, via sports facilities.

The ideas was to make the public aware that TX is for all ages and all levels. TX is an inclusive sports facility that welcomes new members of any age and level. I wanted to showcase this in the campaign ranging from infants to senior citizens.